Meaningful Play Awaits!

A staple of the modern toy box, MAGNA-TILES® sets inspire young minds and help kids develop skills they’ll use in everyday life.

Our Story

What’s meaningful play, you ask?

Fun and Engaging

MAGNA-TILES® sets allow kids to experience the pure joy of play, every day.

Fun and Engaging

Experience Based

MAGNA-TILES® play connects kids to the people and world around them.

Child Led

MAGNA-TILES® play is powered by the child’s imagination.

Child Led


MAGNA-TILES® sets foster STEAM discovery and learning, and grow with your child’s age, abilities, and interests.

The Original Magnetic Construction Toy

Invented by an educator for educators, MAGNA-TILES® brand was born in the classroom in 1997. From these humble beginnings, they’ve become America’s #1 magnetic construction brand and an essential tool for a child’s growing mind.

Free Resources

For Kids Who Enjoy Building Towers—And Knocking ’Em Down

Leaders in Safety

With the MAGNA-TILES® stamp on each tile, you can trust that our products comply with safety standards across the world. You can always choose the MAGNA-TILES® brand with confidence.

Learn More

Playful Dreamers

We lead the way in innovating magnetic construction by living our motto, “Better never stops.” And we can’t wait to share with you what we think up next!

See what’s new

Always Compatible

There’s one simple rule to remember with magnets… that opposites attract. Every piece in the MAGNA-TILES® system of play attracts the others—and it’s not magic, it’s science!

A green Magna-Tiles® caiman figure and a white Magna-Tiles® chicken figure

Kid Powered

No charger, internet, or loading time required. And you didn’t lose the instructions—they were never included.

Award Winning

The Wall Street Journal named MAGNA-TILES® sets one of the best learning toys, they’ve been awarded the STEAM toy accreditation, and selected as finalists for the 2022 Toy of the Year (TOTY) Awards, among other honors.

2032 Influencer Choice Favorite - Dino World XL

Dino World XL 50-Piece Set was selected as a 2023 Spring Summer Favorite out of hundreds of products reviewed!

Greece Toy Awards 2023 - Silver winner MAGNA-TILES brand

MAGNA-TILES brand selected as a silver winner in the "Creative Activities Toys" category.

Poland Toy of the Year 2023 - Zgłoszenia Zabawka Roku 2023

Zgłoszenia Zabawka Roku 2023 - Dino World Xl 50-Piece Set

2032 Play Awards Finalist - American Specialty Toy Retailing Association - Building - Dino World XL

2023 ASTRA Play Awards Finalist: Dino World XL 50-Piece Set

2021 STEAM Toy Finalist > Accredited STEAM Toy - The Toy Association

The Toy Association - Accredited STEAM Toy

2022 Toy of the Year Finalist - The Toy Association

Toy of the Year Awards - 2022 Finalist

2022 Best Toys for Kids Finalist - American Specialty Toy Retailing Association

ASTRA - 2022 Best Toys for Kids Finalist

2022 Best Toys for Kids Winner - American Specialty Toy Retailing Association

ASTRA - 2022 Best Toys for Kids Winner

2021 National Parenting Product Awards Winner

2021 Top Holiday Toys Winner - The Toy Insider

2021 Top Holiday Toys Winner - The Toy Insider

From a Team Dedicated to Learning That’s Fun

We’re parents, former educators, and once-upon-a-time kids!

Michael V.

Dad of 3


National Account Manager
Proud Aunt
Playtime Proponent


Mike S.

VP of Marketing
Dad of 2
Magnetic Personality


Marketing Director
Mom of 3
Former Educator & Certified Play Expert


Mike W.

Dad of 4
Expert Builder


Customer Service Manager
Mom of 3
Former Educator & Creative Problem Solver


Doting Grandfather
Child at Heart

How We Play, by the Numbers

Instructions Included

Brand in Magnetic Construction

#1 Rank within the magnetic construction category

Age of MAGNA-TILES® Lovers


Available in more than 70 countries

Year Founded

Happy Kids

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