Solid color MAGNA-TILES sets undergo a stylish makeover, transitioning to transparent translucent colors. This aesthetic change allows light to pass through the tiles, creating eye-catching refractions and enhancing play appeal. The change also allows the brand’s signature “criss-cross” lattice to become visible, a clear indicator that the tile is a true MAGNA-TILES piece.

Severe flooding in Thailand destroys the first MAGNA-TILES factory and puts the entire brand in jeopardy. Fatefully, news reports of this unfortunate event put the brand on a national stage and mark a turning point in MAGNA-TILES history. The resulting scarcity creates skyrocketing consumer demand, while Rudy and his small team search for a new factory to keep the buzz-worthy brand moving forward.

With a foundation of Classic sets firmly in place, the team explores new ways to extend the line, taking inspiration from architecture and design. New lines like MAGNA-TILES Ice (colorless tiles) celebrate the brand’s signature lattice, while MAGNA-TILES Black elevates aesthetics and MAGNA-TILES Glow embraces STEAM learning and experimentation.

As Covid realities settle in, parents are actively seeking high-quality, enriching toys that support STEAM learning and Meaningful Play at home. More and more families soon discover that MAGNA-TILES play is their go-to solution, while trying to balance e-learning, work schedules and parenting responsibilities.

In response to parents’ desire for sets that spark creativity, the team begins work on new, theme-based sets. After many months of trial-and-error later, Safari, Jungle and Arctic Animals arrive on the scene, featuring adorable magnetic figures and unique printed tiles. Better yet, all the Animals are compatible with Classic sets! The arrival of Animals ushers in a bold new era for the MAGNA-TILES brand, beyond simple geometric shapes.

The MAGNA-TILES Downhill Duo set is recognized as the 2023 Preschool Toy of the Year (TOTY), solidifying the brand as a leader in toy innovation and the promotion of Meaningful Play. New ramps, vehicles and characters expand the potential of the MAGNA-TILES system of play, to the delight of parents and kids across the
world.

The MAGNA-TILES brand continues to spread the joy of Meaningful Play across the globe and can be found in over 80 countries and counting. Today, millions of children, and those young at heart, engage in play that is fun, engaging, child-led, experience-based, and developmental with their favorite MAGNA-TILES sets.