MAGNA-TILES® - Our Story

What’s meaningful play, you ask?

Fun and Engaging

MAGNA-TILES® sets allow kids to experience the pure joy of play, every day.

Happy, young girl sitting by a window with MAGNA-TILES®

Experience Based

MAGNA-TILES® play connects kids to the people and world around them.

Two young girls playing with MAGNA-TILES® Farm 25-Piece Set

Child Led

MAGNA-TILES® play is powered by the child’s imagination.

Two young boys playing with MAGNA-TILES® Dino World XL 50-Piece Set

Developmental

MAGNA-TILES® sets foster STEAM discovery and learning, and grow with your child’s age, abilities, and interests.

Young girl matching MAGNA-TILES® squares and triangles in hand-drawn shapes on a chalkboard

The Original Magnetic Construction Toy

Invented by an educator for educators, MAGNA-TILES® brand was born in the classroom in 1997. From these humble beginnings, they’ve become America’s #1 Magnetic Building Sets Brand and an essential tool for a child’s growing mind.

Free Resources

Source: Circana /Retail Tracking Service / JAN – DEC 2022 / USD.

Recommended by Educators

Making learning fun and interactive

Trusted by Parents

Screen-free favorite and go-to gift

Loved by Kids!

Because MAGNA-TILES® products offer hours of FUN!

For Kids Who Enjoy Building Towers—And Knocking ’Em Down

Leaders in Safety

With the MAGNA-TILES® stamp on each tile, you can trust that our products comply with safety standards across the world. You can always choose the MAGNA-TILES® brand with confidence.

Learn More

Green T-Rex from MAGNA-TILES® Dino World 50-Piece Set

Playful Dreamers

We lead the way in innovating magnetic construction by living our motto, “Better never stops.” And we can’t wait to share with you what we think up next!

See what’s new

Owl from MAGNA-TILES® Forest Animals 25-Piece Set

Always Compatible

There’s one simple rule to remember with magnets… that opposites attract. Every piece in the MAGNA-TILES® system of play attracts the others—and it’s not magic, it’s science!

MAGNA-TILES® green caiman and white chicken figurines

Kid Powered

No charger, internet, or loading time required. And you didn’t lose the instructions—they were never included.

Blue whale from MAGNA-TILES® Arctic Animals 25-Piece Set

Award Winning

The Wall Street Journal named MAGNA-TILES® sets one of the best learning toys, they’ve been awarded the STEAM toy accreditation, and selected as Winners for the 2023 Toy of the Year (TOTY) Awards, among other honors.